BLEND is a decentralized social commerce platform, connecting emerging designers with a community of fashion enthusiasts.We’re here to shift the balance of power. Making fashion retail work for all stakeholders involved: the designers, the community and the planet.
Starting from first principles, we’re building a retailer fit for the conscious generation, focussing on sustainability, self-expression and community
Participating in the BLEND community means more than just finding fits from emerging designers.
-> Have your say in which emerging designers should be on the platform
-> Access exclusive community events
-> Get early access to new product drops at a discount
-> Earn $BLEND by creating style edits
-> Access our Discord channel to connect with network of young creatives
Starting from first principles, we’re building a retailer fit for the conscious generation, focusing on sustainability, self-expression and community.
Fashion retail is broken for emerging designers.
The traditional retail model has left emerging designers powerless, stifling creativity and entrepreneurship in the industry:
-> Retailers squeezed my margins
-> The lack of up-front payment drove me to risky financing providers
-> I can’t produce on-demand with retailers, making production unaffordable
-> I lost my connection with the customer, making it hard to grow customer loyalty
-> Retailer requests for exclusivity left me with overstock