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A fashion eco-system for the conscious generation.

our vision

BLEND is a decentralized social commerce platform, connecting emerging designers with a community of fashion enthusiasts.We’re here to shift the balance of power. Making fashion retail work for all stakeholders involved: the designers, the community and the planet.

For the community

Starting from first principles, we’re building a retailer fit for the conscious generation, focussing on sustainability, self-expression and community

 

Participating in the BLEND community means more than just finding fits from emerging designers.

   -> Have your say in which emerging designers should be on the platform 

   -> Access exclusive community events

   -> Get early access to new product drops at a discount

   -> Earn $BLEND by creating style edits

   -> Access our Discord channel to connect with network of young creatives

Starting from first principles, we’re building a retailer fit for the conscious generation, focusing on sustainability, self-expression and community.

For Designers

Fashion retail is broken for emerging designers. 


The traditional retail model has left emerging designers powerless, stifling creativity and entrepreneurship in the industry:

   -> Retailers squeezed my margins 

   -> The lack of up-front payment drove me to risky financing providers

   -> I can’t produce on-demand with retailers, making production unaffordable 

   -> I lost my connection with the customer, making it hard to grow customer loyalty

   -> Retailer requests for exclusivity left me with overstock

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